Be active and interact on social media by doing activities like competitions We have a number of local SEO specialists with the knowledge and technical expertise to improve your business visibility online. Why not get in touch to find out how we can start helping you Cleared SEMrush which conducts competitor backlink analysis. Moz provides a number of insights from competitor analysis. A great local citation needs to be seen as credible and trustworthy by both people browsing the web and Google. This is why established brands such as the Yellow Pages (Yell) Trustpilot and Thomson Local are great places to start.